Saturday, March 7, 2009

Shiner slips one over on Heineken

OK, you pay for the official concert sponsorship. You sell your beer for a really hefty mark-up inside the concert (because what else are they gonna buy??). Things are looking good--right up until a few competitors show up outside the gates.

Now that's guerrilla marketing!

And brother, that's cold!

Read the story here.

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