Wednesday, January 28, 2009

Hey Mr. President, mind if I use you to plug my product?

The "Open Letter to the President" seems to be the new way to market just about anything. Recently Pedigree took advantage of President Obama's announcement that his girls were getting a dog to promote the idea of adopting a shelter (i.e. mixed breed) dog. A perfect tie-in to both the timing of his remarks and the President's own heritage.

Somewhat less effective is Sealy jumping on the bandwagon several weeks later to initiate the idea of getting less, but more "quality" sleep (something the Prez, like most Americans, presumably need). Unfortunately, not only does the idea feel forced, I suspect the ad agency for Sealy saw the Pedigree letter and said "Hey, let's do something like that!"

Pure rip-off or simply "Best Practices?" You be the judge.

Monday, January 26, 2009

Sometimes advertising doesn't suck--it's merely the marketing.

These ads for the VW Routan are kind of cute. A "mockumentary" where Brooke warns not to have babies just to get "German engineering." Except, as revealed in this Sunday's New York Times, the Routan isn't actually a Volkswagon product. It's a rebadged Chrysler! Holy crap!

Read it here.

How pissed would you be if you paid top dollar for a Routan, only to discover you had been hoodwinked into buying a freakin' Chrysler? Not since Honda slapped their logo on a crappy Isuzu and called it a Passport has the public been so shamelessly hoodwinked.

Marketers suck.

Monday, January 19, 2009

Lemme, lemme, lemme degrade you

During football season, this commercial for DIRECTV comes on a lot. And every time I see the shot of Beyonce with the "bling" in her mouth, I wince. Guess what might work in an extended video looks terribly out of place for an "upgrade" satellite package push.

Do you think she needed the money?

Oh, and the sync sound job sucks, too.

Tuesday, January 13, 2009

Now that's an e-blast!

I love cars. Especially small cars. I want to know how fun they are to drive, how much cargo room they have, how little gas they use. So when I saw this e-blast invitation for a UK dealership, I had to laugh. But not because it was funny.

It's kinda sad, actually. A weak pun based on scatological humor is the best they could do? Really?

I realize advertising across the Atlantic is different than here--often brilliant and shocking for so many of the right reasons. But this ad--if you'll pardon the weak pun based on scatological humor--stinks.

'nuf said.

Friday, January 9, 2009

Oh great, just what the world needs. Another freakin' blog.

Happy New Year!

Sorry to get this "year of change" off to a bad start by adding yet another blog to the 14 trillion or so ones out there. The majority are poorly written, dim-witted and waaaay too long. Or, as L7 once sang, "Because the masses. Are asses."

I, however, am a professional writer (if you count advertising). So if the masses can opine, I figure I can, too. Only hopefully with a little more entertainment value.

I will be writing about advertising and marketing.

I promise to be opinionated. Or insightful. Possibly bitter. But always: brief.

Most ads I don't like. Here's one I do:

There are others in this series, but the idea is a brilliant way to market toothpaste to adults. Low production value gives it that much more impact--and makes it a better deal for the client.

And I smile as I say that...