What makes it a great commercial?

All the new media stories it's still spinning days later.

Gotta love how the thinking progresses.

An idea this simple could go on forever. Brilliant.

Chevy has the best Santa

You see a lot of Santa's this time of year. Most look like drunk rednecks behind a fake white beard, but Chevy's Santa is awesome.

Here's one of many commercials that aired this year.

good copy. good promotion.

Nice attitude for the Dodge Journey tied to a promo where three of the vehicles were "hidden" somewhere in America. All three have since been found, but it was a clever idea.

Creating tension.

It's hard to do a lot of things in a 30-second spot, but this commercial for AT&T is brilliant. It starts out by creating a strong feeling of (humorous) tension in an office environment, and never let up. Awesome.

What's wrong with this picture?

Fun commercial, but:

* Flight attendants don't ask how you're doing if you already have a beer in your hand.

* They don't serve you alcohol when you look that "relaxed."

* They don't serve glass bottles on a flight.

Still, these little nitpicks aside, the overall campaign continues to be strong.

Maryland having fun with its own branding.

Love 'em or hate 'em, Maryland's new football uniforms certainly command attention. Taking a page from the Oregon Ducks and Nike, the Terrapins' partnership with Under Armour takes it to the next level (up or down, you make the call).