good copy. good promotion.

Nice attitude for the Dodge Journey tied to a promo where three of the vehicles were "hidden" somewhere in America. All three have since been found, but it was a clever idea.

Creating tension.

It's hard to do a lot of things in a 30-second spot, but this commercial for AT&T is brilliant. It starts out by creating a strong feeling of (humorous) tension in an office environment, and never let up. Awesome.

What's wrong with this picture?

Fun commercial, but:

* Flight attendants don't ask how you're doing if you already have a beer in your hand.

* They don't serve you alcohol when you look that "relaxed."

* They don't serve glass bottles on a flight.

Still, these little nitpicks aside, the overall campaign continues to be strong.