Tuesday, May 25, 2010

New music. Just for fun.

Anything to get that Staples commercial out of your mind.

Monday, May 24, 2010

The most obnoxious commercial (currently) in the world.

It's not funny. It's extremely trite. And the biggest offense: It's trying to create one of those "Where's the beef?" or "Wassup?" expressions that becomes part of popular culture. Only in this case, it'll never, ever happen.

This spot has been around for awhile and frankly, I thought it would be long gone by now. But I saw it last night, so hence my rant.

Both the agency and the client should be shot for subjecting us to this commercial.

Pity, too, because Staples commercials over the long haul have generally been pretty good.
But this is one big stinker...

Wednesday, May 19, 2010

Mayflower puppet: 1/2 cool, half freaky.

Grey is one of those big New York agencies whose work is usually pretty mediocre. So this spot was a bit of a surprise.

One one hand, I like the stopping power. The payoff is pretty good, too.

Then again, the faux Fiest music is both annoying and a rip-off (stop trying to be Apple, please). The puppet is downright creepy and strangely inanimate for so many puppeteers. And they spent a LOT of money on this commercial.

Bottom line: probably better as a :30. But at least this spot breaks through the clutter.

Thursday, May 13, 2010

A movie trailer that doesn't give it all away.

Most trailers reveal too much, or give up all the movie's best lines.

Not this one.

Tuesday, May 11, 2010

Not since "Spinal Tap" have you seen a rockumentary this fun.

Good music. Exotic locations. Rock star attitude.

Is it any wonder creative people keeping coming up with ideas as old as this one?