Grey is one of those big New York agencies whose work is usually pretty mediocre. So this spot was a bit of a surprise.
One one hand, I like the stopping power. The payoff is pretty good, too.
Then again, the faux Fiest music is both annoying and a rip-off (stop trying to be Apple, please). The puppet is downright creepy and strangely inanimate for so many puppeteers. And they spent a LOT of money on this commercial.
Bottom line: probably better as a :30. But at least this spot breaks through the clutter.
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