Mayflower puppet: 1/2 cool, half freaky.

Grey is one of those big New York agencies whose work is usually pretty mediocre. So this spot was a bit of a surprise.

One one hand, I like the stopping power. The payoff is pretty good, too.

Then again, the faux Fiest music is both annoying and a rip-off (stop trying to be Apple, please). The puppet is downright creepy and strangely inanimate for so many puppeteers. And they spent a LOT of money on this commercial.

Bottom line: probably better as a :30. But at least this spot breaks through the clutter.