Tuesday, March 17, 2009

Hey everybody, listen to this! (Ego Marketing, Part 2)

The local ADDY awards competition was a few weeks ago, and Jennings (our agency) won a Gold for the original music created for The Nasher Museum's El Greco exhibit. Music is so primal to emotions. Helping craft a score (in this case for a TV spot) is one of my biggest thrills--even within the restricted confines of 30 seconds.

Have a listen.

Note the sustained ringout at the end--usually considered a "no-no" in broadcast terms, but it lent a nice touch of drama to the finish.

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