Perhaps it was the stomach virus I suffered this weekend while watching the NCAA tournament, but commercials were worse than usual and made the Cranky Ad Guy even crankier than usual. Seeing them over and over sure didn't help.
So let me spill my vitriol on those who deserve it most:
Bud Light: A crappy beer deserves crappy ads, and Bud Light never disappoints. Devoid of humor, logic or concept, their "drinkability" campaign--like having one too many BL's--blows.
Enterprise: Master of the sucky commercial for years, Enterprise continues the trend with several ads, the most egregious being the skanky couple who goes off to a motel for some sex. But the cutesy dad and daughter doing the terrorist fist jab with hammers is equally annnoying.
SW Airlines: The "Wanna Get Away?" campaign used to be clever and had a relatable honesty to it. No more. Stripped to a 15-second commercial, it's merely buffoonery sped up.
Taco Bell: A guy in drag sneaking in nachos. You're not helping my stomach virus...
Buffalo Wild Wings: A commercial that goes from bad to worse, with several slapstick endings, none of them funny.
There were a few good ads, like the ones about NCAA student athletes turning pro in something besides sports (BIG production dollars, which tells you the NCAA has waaay too much money), but even the less expensive ones of previous years seem more genuine.
I've included the McDonald's commercial because it at least has good casting, good music and an interesting voiceover. Still hard to watch over and over, but less painful, at least.
Overall, the Cranky Ad Guy is not amused.
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