Friday, March 27, 2009

I got your Grape Nuts right here...

As reported in The Wall Street Journal yesterday, the Post cereal called Grape Nuts has a new marketing strategy aimed at men. With headlines that could be considered mildly provocative/amusing (and let's not forget obvious), it seems like the strategy came out of the creative, not the other way around.

Guess the purple (grape) background was a no-brainer, too.

An interesting idea, anyway, if not terribly well executed.

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