As reported in The Wall Street Journal yesterday, the Post cereal called Grape Nuts has a new marketing strategy aimed at men. With headlines that could be considered mildly provocative/amusing (and let's not forget obvious), it seems like the strategy came out of the creative, not the other way around.
Guess the purple (grape) background was a no-brainer, too.
An interesting idea, anyway, if not terribly well executed.
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