I've been known to knock the big NY ad agencies because so much of their work is dreck. But these commercials for Dos Equis are wonderful. A perfect blend of humor and attitude helps make the beer memorable. The line "I don't always drink beer, but when I do I prefer Dos equis" is a nice conceit. If he only drank beer he wouldn't be the most interesting man in the world.
And yes, the "stay thirsty my friends" ending is yet another attempt to hijack popular lexicon much like "Wassup" and "Where's the beef?" did (it seems every advertiser swings for that fence these days). But in this case, it fits perfectly with the character.
Well done.
Showing posts with label beer. Show all posts
Showing posts with label beer. Show all posts
Tuesday, July 7, 2009
Thursday, June 25, 2009
Saturday, March 7, 2009
Shiner slips one over on Heineken
OK, you pay for the official concert sponsorship. You sell your beer for a really hefty mark-up inside the concert (because what else are they gonna buy??). Things are looking good--right up until a few competitors show up outside the gates.
Now that's guerrilla marketing!
And brother, that's cold!
Read the story here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101313
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