Tuesday, July 7, 2009

The most interesting beer commercials in the world.

I've been known to knock the big NY ad agencies because so much of their work is dreck. But these commercials for Dos Equis are wonderful. A perfect blend of humor and attitude helps make the beer memorable. The line "I don't always drink beer, but when I do I prefer Dos equis" is a nice conceit. If he only drank beer he wouldn't be the most interesting man in the world.

And yes, the "stay thirsty my friends" ending is yet another attempt to hijack popular lexicon much like "Wassup" and "Where's the beef?" did (it seems every advertiser swings for that fence these days). But in this case, it fits perfectly with the character.

Well done.

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