Tuesday, July 21, 2009

One pony trick

While I'm not usually a fan of children in advertising, the little girl shown here makes the spot work (you get the feeling they cut away right before she started crying). A nice, simple idea that makes a point about a bank I've never heard of but would like to know more about.

Bank of America could never pull this off because...well, they've got no soul.

1 comment:

  1. The one with the truck is good too. The kid is given a cardboard cut out and he has this look of "this sucks!"