Tuesday, May 5, 2009

Now that's a commercial!

It's two minutes long, and I'm not normally a fan of crazy fast editing, but this football (aka "soccer") spot for Nike rocks the house. Titled "The Next Level," it shows a player getting there--entirely through his POV, which is what makes it so damn unique. Would love to see an American football (aka "football") spot using the exact same concept.

Excellent filming, editing, and music score.


I sure did.

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