Thursday, May 21, 2009

Just because advertising is interactive doesn't mean it's on your computer.

Here's an ever-changing electronic outdoor board for McDonald's in London's Piccadilly Circus that engages all those tourists with cameras and digital camcorders.

Not only is it fun, it's smart, because those little Golden Arches in the bottom right corner are going home with every one of those folks.

As they might say in London: Good show!

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