Monday, March 15, 2010

The Muscle Milk hustle

The trouble with sports tournaments is that you inevitably see the same commercials over and over.

If you watched any b-ball this weekend, no doubt you got a perplexing look at these commercials for Muscle Milk. I have to admit, the first few times I saw them was on a huge flat-screen TV with the sound off. Visually, they were impossible to ignore. Must have been the faux Super-8 (film) color treatment...

Hearing them with the announcer and the music didn't make them any better (the music tries too hard to be "humorous" even thought the copy is kind of funny). No, these spots are pure, politically incorrect eye-candy.

In other words, perfect for the playoffs...

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