Monday, January 11, 2010

New year. Old commercial.

Do you have a favorite movie? Novel? Song?

For me, I can never decide on any one. But when I think back on the greatest commercials of all time, this one immediately comes to mind.

It's simple. Impossible to ignore. And speaks to Nike's brand personality better than anything they've produced since.

Once again, a testament to the power of sound design.

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