Monday, January 25, 2010

Geico takes a good idea and runs it into the ground.

The premise is simple: can Geico save you money? Is the Pope Catholic? Does a bear shit in the woods?

A great idea, but as any NFL fan can tell you, we are sick to death of seeing these commercials. The mistake they made was making a simple premise way too expensive. Paying for Charlie Daniels, Ed Jones and the rights to Elmer Fudd means they have to repeat the same sad commercials over and over. And over. There must be a hundred ways to execute this idea less expensively, allowing for the production of more commercials, and being more entertaining in the process.

And as for Charlie, if I see him one more time, I may just have to bash that fiddle over his head.

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