Tuesday, October 6, 2009

Something new in a soda commercial: a concept!

For years, Dr. Pepper TV commercials have been notoriously lame. Vapid. Part of the clutter.

Not anymore. I love the new spots that feature various "doctors" touting the benefits of drinking Dr. Pepper SLOWLY to savor the unique blend of flavors.

Brilliant work in a category where it's very hard to come up with something new.

1 comment:

  1. It's about time DP did something that didn't suuuuuck.