Thursday, October 1, 2009

NY Lottery commercial a winner.

Most lottery commercials suck because they try to be funny. Humor is hard to do, especially on a low budget using local "talent."

This one from the New York Lottery avoids the usual pitfalls by using the ol' "cute animals" trick (think puppies and kittens and...pigs??) to their advantage. Sure, the music's annoying as hell, but otherwise this spot is a clever way to introduce the new "Sweet Millions" game.

Who knew pigs kicked their feet in their sleep?

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