What makes it a great commercial?

All the new media stories it's still spinning days later.

Gotta love how the thinking progresses.

An idea this simple could go on forever. Brilliant.

Chevy has the best Santa

You see a lot of Santa's this time of year. Most look like drunk rednecks behind a fake white beard, but Chevy's Santa is awesome.

Here's one of many commercials that aired this year.

good copy. good promotion.

Nice attitude for the Dodge Journey tied to a promo where three of the vehicles were "hidden" somewhere in America. All three have since been found, but it was a clever idea.

Creating tension.

It's hard to do a lot of things in a 30-second spot, but this commercial for AT&T is brilliant. It starts out by creating a strong feeling of (humorous) tension in an office environment, and never let up. Awesome.

What's wrong with this picture?

Fun commercial, but:

* Flight attendants don't ask how you're doing if you already have a beer in your hand.

* They don't serve you alcohol when you look that "relaxed."

* They don't serve glass bottles on a flight.

Still, these little nitpicks aside, the overall campaign continues to be strong.

Maryland having fun with its own branding.

Love 'em or hate 'em, Maryland's new football uniforms certainly command attention. Taking a page from the Oregon Ducks and Nike, the Terrapins' partnership with Under Armour takes it to the next level (up or down, you make the call).

Lowes goes "Target."

Apparently, all the cool kids are doing it these days...

The definition of "vapid."

This is for my former creative director, who absolutely hates this spot. With good reason...

Toyota stops being defensive, starts being brilliant.

You can tell exactly who the target audience is in these spots for Toyota, which makes them a home run. These have the look of a leader ignoring recent troubles and moving on.

The power of imagination.

Funny, how your mind puts all the pieces together in this spot for Geico. That's precisely why it's funny.

Interesting web banner

Got my attention, but when I clicked on it, they wanted to access my Facebook info. So naturally, I said "No way, Jose."

Well, it almost worked...

Simple commercials are always the best.

I never get tired of watching this one. It's a spot every parent can relate to.

Rocky!

Best use of an almost curse word to gain attention.

It stops me every time I hear it.

Guinness has a little fun with its product.

Maybe not what you were expecting...

Who's paying attention to the flight attendant now???

Look closely...

When was the last time you saw a really cool music video?

try this

Apparently, your dog wants you to get a Porsche.

Works for me...

The fun continues.

Another New Era spot.