Tuesday, August 18, 2009

To compete with Axe, Old Spice pulls out the chainsaw.

Axe commercials are genuinely offbeat and (mostly) funny. I mean, you're selling deodorant to pubescent teens. How serious does it need to be?

Old Spice, not having an idea of their own, is trying to do the Axe look for themselves. But their commercials are never funny. They're just cheap, wanna-be knock-offs.

The "Create-Your-Own-Commercial-and Win-$$$" tag at the end of the spot is another indication of a low-brow brand trying to get by on the cheap. Guess they realize how shitty the work is their own agency is doing for them.

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