I like advertising that knows its target audience and isn't afraid to embrace it. Hardee's (aka Carl's Jr.) is a perfect example of blowing right past the politically correct to talk to the young, working men who have to eat lunch somewhere every day.
Does it piss off women? No doubt. But that really doesn't matter because the commercial isn't for them. Now the Padma spot is a bit extreme, and Hardee's is no doubt trying to rekindle the controversy they created with the Paris Hilton car washing commercial (stolen from the movie Cool Hand Luke). But in addition to slinky women and smirking guys, they show burgers dripping with chili and celebrating the messy massive meat products they sell.
Like the burgers, well done.
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