The art of looking surprised.

Hey...wow...thanks for that car/diamond. I never saw it coming...

Don't you wish your agency had a clue...

This spot for Verizon has been running a lot lately. Too bad Heineken Light used the exact same song a year earlier. Not sure who Verizon's agency is, but they appear to be clueless to what's already been done.

Or maybe just lazy.

It's like a Stephen King movie.

Only scarier.

He's had his 15 minutes of fame.

Maybe even 16. Now would someone please make this guy go away.

NFL likes music more than ideas.

Every NFL commercial this year features "slice of life" shots of people and a 30-second music track from some band. It's the easy way out. If I hear "snatch and grab it" one more time, I may get sick.

Don't you think an organization with this much money and stature could do something better?

Like DIRECTV, for example...

Once again, simple is better.

I always impressed how smart Hyundai ads tend to be. And in this case, so beautifully simple.

Is it just me, or does this guy look like a white Tracy Morgan?

Anyway, in this case a little bit of silliness goes a long way.

yes!