Fake fans in the stands.

A soccer (futbol) team in Italy got sick of having their players play to thousands of empty seats, so they took matters into their own hands and created--fake fans! One can only assume the ads are still real.

Jacksonville Jaguars--this just might be the way to keep your NFL franchise!

Budweiser doesn't get it.

Great film. A ton of production dollars. And a half-ass commercial.

It's pretty obvious the creative team here doesn't care about or really understand soccer.

Pretty sad for the official sponsor.

Now that's a commercial!

It's two minutes long, and I'm not normally a fan of crazy fast editing, but this football (aka "soccer") spot for Nike rocks the house. Titled "The Next Level," it shows a player getting there--entirely through his POV, which is what makes it so damn unique. Would love to see an American football (aka "football") spot using the exact same concept.

Excellent filming, editing, and music score.

Enjoy.

I sure did.