Are you fucking kidding me?

Tiger's back. Talking to the gallery. Smiling occasionally. And looking real sincere in this insincere ad from Nike.

Watch quickly. They've already pulled it off of YouTube.

When marketing goes horribly wrong.

The trouble with putting your logo on a cap is that any asshole can wear it. Like the guy who blew up the Pan Am flight over Scotland.

Probably not the kind of endorsement Nike had in mind.

Now that's a commercial!

It's two minutes long, and I'm not normally a fan of crazy fast editing, but this football (aka "soccer") spot for Nike rocks the house. Titled "The Next Level," it shows a player getting there--entirely through his POV, which is what makes it so damn unique. Would love to see an American football (aka "football") spot using the exact same concept.

Excellent filming, editing, and music score.

Enjoy.

I sure did.