Budweiser doesn't get it.

Great film. A ton of production dollars. And a half-ass commercial.

It's pretty obvious the creative team here doesn't care about or really understand soccer.

Pretty sad for the official sponsor.

World Cup fever

In celebration of the World Cup (USA! USA!), let's enjoy some of the better commercials, starting with this one from ESPN.

Great copy and a wonderful use of stock footage makes this spot relatively inexpensive to produce--right up to paying for the rights to the U2 song.

Oh well, they can afford it. Nicely done.