Is Dodge the only car company having fun out there?

Another TV spot you won't see on TV.

Like the previous Purity Organics TV spot reviewed back in July, there's no way you're gonna see this on TV. Commercials like this are meant to be spread virally, which I guess is exactly what I'm doing.

No bother. It's still a clever idea to make you remember a soft(core) drink in a very cluttered market.

Look out, Toyota! There's a car on your ass and it's a Hyundai!

Japanese automakers, especially Toyota, have become bland and boring. Too many SUVs. Too little passion. Whatever happened to the Supra, the MR2 Spyder, or that "sports car for grown-ups," the Honda Prelude?

No matter, Hyundai is hungry. Their build quality is getting better. They're challenging niches they once never belonged in. They appear to be having fun. And isn't that what driving is all about?

The latest example from Korea: The Hyundai Genesis Coupe. Check out their uber-cool website and take it for a spin.

I hate to say it, Toyota. But objects in mirror are closer than they appear...