Once again, simple is better.

I always impressed how smart Hyundai ads tend to be. And in this case, so beautifully simple.

Is it just me, or does this guy look like a white Tracy Morgan?

Anyway, in this case a little bit of silliness goes a long way.

Look out, Toyota! There's a car on your ass and it's a Hyundai!

Japanese automakers, especially Toyota, have become bland and boring. Too many SUVs. Too little passion. Whatever happened to the Supra, the MR2 Spyder, or that "sports car for grown-ups," the Honda Prelude?

No matter, Hyundai is hungry. Their build quality is getting better. They're challenging niches they once never belonged in. They appear to be having fun. And isn't that what driving is all about?

The latest example from Korea: The Hyundai Genesis Coupe. Check out their uber-cool website and take it for a spin.

I hate to say it, Toyota. But objects in mirror are closer than they appear...