Gotta love how the thinking progresses.

An idea this simple could go on forever. Brilliant.

NFL likes music more than ideas.

Every NFL commercial this year features "slice of life" shots of people and a 30-second music track from some band. It's the easy way out. If I hear "snatch and grab it" one more time, I may get sick.

Don't you think an organization with this much money and stature could do something better?

Like DIRECTV, for example...

Saw this commercial a few dozen times

before I noticed the dogs playing poker in the background.

Nice touch.

Guess this guy is the second most interesting man in the world. Time for a new spot, however. Four games into the season, and they've already beat this one to death.

Lemme, lemme, lemme degrade you

During football season, this commercial for DIRECTV comes on a lot. And every time I see the shot of Beyonce with the "bling" in her mouth, I wince. Guess what might work in an extended video looks terribly out of place for an "upgrade" satellite package push.

Do you think she needed the money?

Oh, and the sync sound job sucks, too.