I'm not sure who came up with the idea of putting little logos on everything, a la NASCAR, but it's got to stop.
Here's Lindsey Vonn in a cool-looking outfit that would be a lot cooler without all the logos scattered across it, like some attention-deficit child unloading his stash of stickers. Ironically, in this ad for Rolex, their logo is the least noticeable of all of them.
I mean, do these logos really work? Do you associate Nature Valley with Lindsey? Why, because she looks "natural?" Does she drive an Audi? Slam a few Red Bulls before a big race?
Sure, these logos generate cash, and cash is king in America, but couldn't we tone it down a bit. You know, like professional golfers, who currently keep their whoring tasteful--with just one or two sponsors emblazoned on their hat/shirt/bag/umbrella.
Tiger Woods for Trojan condoms? Now there's a sponsorship that makes sense!
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