We do a lot of healthcare advertising at my agency, and we always try to make sure it doesn't fall into expected cliches, like sick little girls holding teddy bears or a line of doctors walking "ER" style down the hall.
But for all the healthcare TV spots I've seen in the US, good or bad (mostly bad), I've never seen anything quite like this.
Must be a different sensibility in Sweden...but a fun spot to watch, nonetheless.
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