OK, you pay for the official concert sponsorship. You sell your beer for a really hefty mark-up inside the concert (because what else are they gonna buy??). Things are looking good--right up until a few competitors show up outside the gates.
Now that's guerrilla marketing!
And brother, that's cold!
Read the story here. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101313
