Execution is everything.

This Budweiser spot isn't new in any great conceptual way. But the execution and the production values are flawless.

Doing more with le$$.

In the ad world, budgets keep shrinking (regardless of the economy) and we're often asked to do more with less.

Not a problem when you work at a small agency--we do it all the time. Especially with television production, which can quickly get expensive.

But it's always nice to see a big agency (in this case, Carmichael Lynch, Philadelphia doing their voodoo for Subaru) pull off the low-budget spot.

Short. Sweet. Perfect.