With newspapers folding (pun intended) left and right, the Evening Standard of London is trying a campaign of apologies to woo back readers. It also promises a slightly less conservative viewpoint, to appeal to a broader audience.
It began as a "teaser" campaign to get heads scratching, though the type is from their masthead. They eventually added a small logo to make it clear just who was sorry.
Not sure if it'll work long term, but they certainly got people's attention.
Wonder if they ran any newspaper ads...?
