Southwest having fun at other airlines' expense

Here's the latest in a series of commercials (others follow) where Southwest proclaims their love for bags (by not charging you for them). A fun concept, no doubt great for employee morale because it features real employees, relatively inexpensive to produce, and it hits the one true advantage Southwest has over the competition.

I mean, flying any airline these days is a drag. So why not fly the one that charges you less? Plus you'll avoid all the idiot travelers who try and cram as much in their carry-ons (and I use that word loosely) as they can. You people know who you are...

Anyway, smart advertising from a smart company.