Creating tension.

It's hard to do a lot of things in a 30-second spot, but this commercial for AT&T is brilliant. It starts out by creating a strong feeling of (humorous) tension in an office environment, and never let up. Awesome.

Glad to see AT&T isn't getting defensive or anything...

Back-to-back-to-back full-page ads in last weeks The Wall Street Journal.

Is somebody running scared? Or are they just spending all this money to talk to Verizon?

(click on the ads to embiggen)

Verizon map ads keep going--and getting better.

Undaunted by the ATT lawsuit, Verizon keeps creating map ads comparing their 3G coverage to AT&T's.

I like this one because it's simple and well executed. The guy's facial expression at the end adds a bit of humor to the spot as well.