Toyota stops being defensive, starts being brilliant.
You can tell exactly who the target audience is in these spots for Toyota, which makes them a home run. These have the look of a leader ignoring recent troubles and moving on.
I am an opinionated guy with 25 years experience as a creative writer for agencies from Honolulu to Savannah. The thoughts expressed here are my own, but as Dennis Miller used to say (back when he was funny) "That's just my opinion. I could be wrong."
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