Brother, that's cold.

Verizon's new spot putting Apple's iPhone in the Land of Misfit Toys (from the old animated "Rudolph" show) is sheer brilliance.

It won't work, of course. Too many people still want an iPhone, not a Droid. Plus Verizon is getting sued over their suspect map coverage comparisons.

More importantly, they could have had a LOT more fun with the commercial. For example, we never see the misfit toys being misfit. Where's that squirt gun squirting jelly when you need him?

But as an idea, it's second to none.

As one of the main characters might say, "but who wants a CHARLEY in a box?"