If we build it, will they come?

I've been riffing on Starbucks quite a bit lately (it seems like they're the only ones doing any kind of newspaper advertising these days).

Anyway, I'm not sure why people would want to buy an "instant" version of Starbucks coffee (and I still think it's a bad idea), but Starbucks is coming up with all sorts of reasons to justify their invention.

Here's the first in a series of ads. Perhaps they should do one for certain Northwest Airlines pilots...