The point of advertising is to get people to remember your product. Even if it's a product consumers don't normally--how should I say this?--give a rat's ass about.
I am an opinionated guy with 25 years experience as a creative writer for agencies from Honolulu to Savannah. The thoughts expressed here are my own, but as Dennis Miller used to say (back when he was funny) "That's just my opinion. I could be wrong."
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