Cranky Ad Guy

What makes it a great commercial?

2012-02-08T18:52:00.000-08:00

All the new media stories it's still spinning days later.

Gotta love how the thinking progresses.

2012-01-09T17:48:00.000-08:00

An idea this simple could go on forever. Brilliant.

Chevy has the best Santa

2011-12-28T18:06:00.000-08:00

You see a lot of Santa's this time of year. Most look like drunk rednecks behind a fake white beard, but Chevy's Santa is awesome.

Here's one of many commercials that aired this year.

good copy. good promotion.

2011-11-29T14:13:00.000-08:00

Nice attitude for the Dodge Journey tied to a promo where three of the vehicles were "hidden" somewhere in America. All three have since been found, but it was a clever idea.

Creating tension.

2011-11-08T07:43:00.000-08:00

It's hard to do a lot of things in a 30-second spot, but this commercial for AT&T is brilliant. It starts out by creating a strong feeling of (humorous) tension in an office environment, and never let up. Awesome.

What's wrong with this picture?

2011-11-01T07:15:00.000-07:00

Fun commercial, but:

* Flight attendants don't ask how you're doing if you already have a beer in your hand.

* They don't serve you alcohol when you look that "relaxed."

* They don't serve glass bottles on a flight.

Still, these little nitpicks aside, the overall campaign continues to be strong.

Maryland having fun with its own branding.

2011-10-17T09:56:00.000-07:00

Love 'em or hate 'em, Maryland's new football uniforms certainly command attention. Taking a page from the Oregon Ducks and Nike, the Terrapins' partnership with Under Armour takes it to the next level (up or down, you make the call).

Lowes goes "Target."

2011-10-16T17:06:00.000-07:00

Apparently, all the cool kids are doing it these days...

The definition of "vapid."

2011-10-07T10:02:00.000-07:00

This is for my former creative director, who absolutely hates this spot. With good reason...

Toyota stops being defensive, starts being brilliant.

2011-09-14T09:24:00.000-07:00

You can tell exactly who the target audience is in these spots for Toyota, which makes them a home run. These have the look of a leader ignoring recent troubles and moving on.

The power of imagination.

2011-09-09T08:00:00.000-07:00

Funny, how your mind puts all the pieces together in this spot for Geico. That's precisely why it's funny.

Interesting web banner

2011-09-01T07:00:00.000-07:00

Got my attention, but when I clicked on it, they wanted to access my Facebook info. So naturally, I said "No way, Jose."

Well, it almost worked...

Simple commercials are always the best.

2011-08-29T08:55:00.000-07:00

I never get tired of watching this one. It's a spot every parent can relate to.

Rocky!

2011-08-19T12:43:00.000-07:00

Best use of an almost curse word to gain attention.

2011-08-08T07:57:00.000-07:00

It stops me every time I hear it.

Guinness has a little fun with its product.

2011-08-02T08:45:00.000-07:00

Maybe not what you were expecting...

Who's paying attention to the flight attendant now???

2011-07-19T08:59:00.000-07:00

Look closely...

When was the last time you saw a really cool music video?

2011-06-30T14:20:00.000-07:00

try this

Apparently, your dog wants you to get a Porsche.

2011-06-27T05:56:00.000-07:00

Works for me...

The fun continues.

2011-06-09T06:25:00.000-07:00

Another New Era spot.

and more production values...

2011-05-31T17:15:00.000-07:00

Someone's having too much fun here...

Production values.

2011-05-31T07:11:00.000-07:00

In the era of constant budget-tightening, it's nice to see some advertisers are still creating television commercials with plenty of production values. This spot wasn't cheap, but it sure is fun.

Sucker.

2011-05-23T08:58:00.001-07:00

Apparently, pets aren't "saved" during The Rapture, but...not a problem.

Personally, I'd rather hang behind with my Lab...

(click to embiggen)

Boston vs. NY

2011-05-20T08:44:00.000-07:00

The rivalry continues.

If only football commercials were this good...

Execution is everything.

2011-05-06T09:37:00.000-07:00

This Budweiser spot isn't new in any great conceptual way. But the execution and the production values are flawless.

wtf?

2011-05-04T06:46:00.000-07:00

I guess someone besides Dodge IS having fun.

2011-05-03T06:15:00.000-07:00

Drunk-umentary

2011-04-19T13:41:00.000-07:00

Fun.

Possibly even effective.

Wal-Mart TV feels familar.

2011-04-18T06:11:00.000-07:00

These spots are reminiscent of an outdoor campaign Target had a few years back that would list three distinct items that told a whole different story when you saw them together. Not sure if that was the inspiration for these new Wal-Mart spots, but it wouldn't surprise me.

Is Dodge the only car company having fun out there?

2011-04-08T06:23:00.000-07:00

Shhhh. It's this month's most annoying commercial.

2011-03-30T11:02:00.000-07:00

Hardee's does it again.

2011-03-28T06:20:00.000-07:00

No one has more politically incorrect fun than Hardee's. Note to Juke advertisers: here's how you do it without being creepy.

The best part? I'm pretty damn sure the entire male population now knows Hardee's has a Turkey Burger. And that, my friends, IS their target audience.

Just shy of brilliant...

Lame & Taylor

2011-03-24T12:28:00.000-07:00

Normally, I'd be impressed with anyone in the fashion world who tried to have a concept in their advertising. Most don't even bother.

But this series for department chain Lord & Taylor is sad, mostly because the line "Oh My Lord & Taylor" sounds like something created by a first-year copywriter.

Still, if they had taken an outrageous photo (think Diesel) to go with it, they might have something.

But they didn't. And they don't.

Advertising that makes fun of advertising

2011-03-14T13:28:00.000-07:00

always sucks.

Doubly so here, because unlike the Apple spots, these aren't even funny.

Forced. Contrived. Sad, really.

The trouble with success

2011-03-08T09:28:00.001-08:00

is that agencies keep trying to repeat it.

wow.

2011-02-28T12:07:00.000-08:00

The new Juke is a real jerk.

2011-02-21T06:11:00.000-08:00

After a funny introductory commercial to tell the world about their new Juke car, Nissan takes a big step back, to say, 1970, with a series of commercials that are neither clever nor sexy.

But I'll say this: with the SI Swimsuit Edition tie-in, it's painfully obvious who the target market is.

Maybe they should watch some Axe commercials for a little inspiration...

Fun with Dafoe

2011-02-14T07:06:00.000-08:00

Though I'm guessing Jim Beam is no longer a favorite in Milwaukee...

The most talked-about Super Bowl commercial

2011-02-08T06:08:00.000-08:00

wasn't a commercial.

Love the attitude.

2011-02-01T06:20:00.000-08:00

Dodge is back, baby!

They must be if they're spending this much on production.

Fun stuff.

the flip side of youth

2011-01-31T06:20:00.000-08:00

Since Viacom won't let me show the Skins trailer (which you can easily find on YouTube (http://www.youtube.com/watch?v=pTw2Lu-8tRs), so who are they fooling?), just wanted everyone out there to know that seniors can have their wild moments, too. As long as all you care about, apparently, is eye color.

Ahhhh, youth...

2011-01-28T07:08:00.000-08:00

Those crazy kids! Look what they're up to now!

Like Madonna and Gaga, it just gets harder and harder to be outrageous. But that's not gonna stop MTV from trying.

Cold. But in a good way.

2011-01-17T08:34:00.000-08:00

What a great way to advertise an unlimited phone plan to a jaded audience. The sports one is especially good.

funny yet creepy

2011-01-06T18:58:00.000-08:00

I dunno, maybe it's because the guy looks like John Edwards, but it creeps me out.

The art of looking surprised.

2010-12-17T13:03:00.000-08:00

Hey...wow...thanks for that car/diamond. I never saw it coming...

Don't you wish your agency had a clue...

2010-12-13T06:55:00.000-08:00

This spot for Verizon has been running a lot lately. Too bad Heineken Light used the exact same song a year earlier. Not sure who Verizon's agency is, but they appear to be clueless to what's already been done.

Or maybe just lazy.

It's like a Stephen King movie.

2010-12-06T08:39:00.000-08:00

Only scarier.

He's had his 15 minutes of fame.

2010-11-29T09:04:00.000-08:00

Maybe even 16. Now would someone please make this guy go away.

NFL likes music more than ideas.

2010-11-22T08:03:00.000-08:00

Every NFL commercial this year features "slice of life" shots of people and a 30-second music track from some band. It's the easy way out. If I hear "snatch and grab it" one more time, I may get sick.

Don't you think an organization with this much money and stature could do something better?

Like DIRECTV, for example...

Once again, simple is better.

2010-11-15T09:18:00.000-08:00

I always impressed how smart Hyundai ads tend to be. And in this case, so beautifully simple.

Is it just me, or does this guy look like a white Tracy Morgan?

Anyway, in this case a little bit of silliness goes a long way.

yes!

2010-11-11T18:33:00.000-08:00

How to know when it's time to fire your agency.

2010-11-08T12:13:00.000-08:00

When they give you crap like this.

Shame on you, Richards Group.

The way we were.

2010-11-02T09:33:00.000-07:00

Or are...

Happy Election Day. Thank God it's over.

fake web site

2010-10-28T08:02:00.000-07:00

It's been done before, but the small web banner for "Mediocrity" caught my attention.

It's just Subaru having a little fun. The "Build Your Own" section was predictable but engaging to go through.

Is it just me, or does the fake car look like a Camry?

Mile high club?

2010-10-21T13:26:00.000-07:00

I guess fantasies don't have to be to scale. Imagine flying inside that plane...

Guess which oil company is suddenly showing concern for the community?

2010-10-20T08:04:00.000-07:00

Nope. Apparently it's Chevron.

Nice to know they "care."

What do a hard stick, a camisole and a hocky puck have in common?

2010-10-18T13:16:00.000-07:00

Apparently, they feel like a cool blast of water on your face.

Hmmm, not sure 5 (count 'em, five!) razors will ever feel like a camisole...

for those sports fans who love their stats...

2010-10-12T12:33:00.000-07:00

Fake fans in the stands.

2010-10-05T06:35:00.000-07:00

A soccer (futbol) team in Italy got sick of having their players play to thousands of empty seats, so they took matters into their own hands and created--fake fans! One can only assume the ads are still real.

Jacksonville Jaguars--this just might be the way to keep your NFL franchise!

Saw this commercial a few dozen times

2010-10-04T11:49:00.001-07:00

before I noticed the dogs playing poker in the background.

Nice touch.

Guess this guy is the second most interesting man in the world. Time for a new spot, however. Four games into the season, and they've already beat this one to death.

Exactly WHY are we advertising?

2010-09-28T14:15:00.000-07:00

Let me see. You're a monopoly selling an "invisible" product to consumers who have no alternative.

There is no news, no information, and no announcement in this commercial.

Why then, are you making TV spots??

Perhaps this is God's way of telling us you have too much (of our) money.

Otherwise, it's a cute idea...

Please God, make it stop. Make. It. Stop!

2010-09-27T06:45:00.000-07:00

Watch any football this weekend?

Ready to throw a brick through your television?

If this keeps up, I'm gonna start rooting for Microsoft...

Cool-as-shit car.

2010-09-21T08:29:00.000-07:00

Lame-as-shit concept.

With uninspiring music. And annoying in that special way that only MB commercials can be.

I've got a "universal gesture" for you...

Ray Lewis keeps not being funny.

2010-09-20T13:28:00.000-07:00

Why, baby, why? Do you need the money at this point?

Kindle vs. iPad

2010-09-16T08:37:00.000-07:00

Wow. You get the feeling that Jeff "Bozo" Bezos of Amazon wrote, directed and produced this incredibly insipid commercial for the Kindle.

But it does create questions: who lays out at the pool with a white T-shirt on? Why doesn't he just go sit in the shade? And did she buy her overpriced sunglasses on Amazon?

Don't think Apple has much to worry about with this stinker.

Mac Attack

2010-09-15T12:07:00.000-07:00

A new TV spot from the Physicians Committee for Responsible Medicine goes for the shocker ad attacking the fast food industry, namely, you know who.

But bad acting, extremely lame music and questionable production values make this one a loser. In other words, I believe this Unhappy Meal will have zero effect on anyone.

With the possible exception of lawyers.

Uh-oh. Here come the dumb-ass football commercials.

2010-09-08T14:22:00.000-07:00

The season has officially started and here's our second loser of the week. Old Spice, no doubt trying to recapture the glory of Shower Man, trips in the backfield with Ray Lewis doing a bunch of odd things for no particular reason.

Lame. Sad. A big waste of money. And further proof that Axe does "wacky" consistently good, while Old Spice is a one-hit wonder.

At this rate, it's gonna be a long season.

Coors Light commercial, anyone?

"Mayhem" quickly losing its edge.

2010-09-07T08:22:00.000-07:00

Sorry, to keep posting about the AllState campaign, but this latest commercial doesn't really cut it. Too convoluted a premise. Not particularly funny, evil, or memorable.

Love the idea of a football tie-in, but they missed an opportunity here.

Wide right.

Fun with the letter A.

2010-08-30T09:14:00.001-07:00

It's subtle at first, but they'll hit you over the head with it by the time the commercial is over.

Still, a pretty simple yet interesting idea...

More mayhem.

2010-08-24T05:20:00.000-07:00

Still fun...

Simple ideas are always the best.

2010-08-16T13:40:00.000-07:00

Now if they had only kept it to 30 seconds...

Geico steps it up a bit. Wheeee!

2010-08-13T06:42:00.000-07:00

I've commented on this series before, and mentioned the lost opportunities of such a wide-ranging concept. But Geico gets it right this time--in other words, it's actually funny.

And probably slightly less expensive to produce...

Almost funny.

2010-08-11T05:21:00.001-07:00

Jamba Juice is feeling the heat from McDonald's since they started selling smoothies. Hence this parody "commercial" (44 seconds running time) on YouTube.

An idea stolen directly from the Bassomatic days of Saturday Night Live.

Just not as funny.

Interesting use of animation and live action.

2010-08-03T06:34:00.000-07:00

In this case, the animation enhances the footage, making it more interesting (though there's some great camera angles and editing in this spot as well).

And speaking of great Allstate commercials...

2010-07-21T07:38:00.000-07:00

if you've ever owned and ridden a motorcycle, this will affect you.

Again, everything is awesome, including the music.

What's more effective than a cute gecko?

2010-07-20T11:30:00.000-07:00

I believe Allstate knows.

Awesome. Freaking awesome.

Free music.

2010-07-14T07:14:00.000-07:00

OK, here's a fun way to listen to what's new. Lots of downloads here, so if you hear something you like, you can add it to your iPod. Sign up for their newsletter, and get an email of free music a day!

And who doesn't like free?

http://rcrdlbl.com/

Nice sentiment. Manipulative music.

2010-07-07T13:58:00.000-07:00

Great idea. But if I'm not supposed to pity a shelter dog, why is the music so freakin' weepy?

Almost an A+.

Almost.

Too funny. And not even too long.

2010-06-29T08:52:00.000-07:00

Think of it as viral advertising. What a great idea for Orbit.

You know people will share this with one another. Just like I have with you.

Guess that's what makes it viral...

Budweiser doesn't get it.

2010-06-28T12:11:00.001-07:00

Great film. A ton of production dollars. And a half-ass commercial.

It's pretty obvious the creative team here doesn't care about or really understand soccer.

Pretty sad for the official sponsor.

Better than any World Cup commercial.

2010-06-23T11:20:00.000-07:00

'nuf said.

World Cup fever

2010-06-22T06:50:00.001-07:00

In celebration of the World Cup (USA! USA!), let's enjoy some of the better commercials, starting with this one from ESPN.

Great copy and a wonderful use of stock footage makes this spot relatively inexpensive to produce--right up to paying for the rights to the U2 song.

Oh well, they can afford it. Nicely done.

So, you want to be a rock star...

2010-06-11T08:02:00.000-07:00

Be careful what you wish for.

Hey BP. FU!

2010-06-08T08:28:00.000-07:00

Instead of showing us a nice photo of clear blue water and an untarnished marshland, how about a little truth in advertising next time. A tarball-stained beach might be nice. Or perhaps some dying wildlife.

In fact, how about no advertising at all, and use that money to help the poor Gulf states whose economy you're wrecked.

Just a thought...

How do we do it?

2010-06-02T08:18:00.000-07:00

Acting!

These boots are made for walking...

2010-05-27T17:07:00.000-07:00

sort of...

New music. Just for fun.

2010-05-25T14:29:00.000-07:00

Anything to get that Staples commercial out of your mind.

The most obnoxious commercial (currently) in the world.

2010-05-24T06:51:00.000-07:00

It's not funny. It's extremely trite. And the biggest offense: It's trying to create one of those "Where's the beef?" or "Wassup?" expressions that becomes part of popular culture. Only in this case, it'll never, ever happen.

This spot has been around for awhile and frankly, I thought it would be long gone by now. But I saw it last night, so hence my rant.

Both the agency and the client should be shot for subjecting us to this commercial.

Pity, too, because Staples commercials over the long haul have generally been pretty good. But this is one big stinker...

Mayflower puppet: 1/2 cool, half freaky.

2010-05-19T07:03:00.000-07:00

Grey is one of those big New York agencies whose work is usually pretty mediocre. So this spot was a bit of a surprise.

One one hand, I like the stopping power. The payoff is pretty good, too.

Then again, the faux Fiest music is both annoying and a rip-off (stop trying to be Apple, please). The puppet is downright creepy and strangely inanimate for so many puppeteers. And they spent a LOT of money on this commercial.

Bottom line: probably better as a :30. But at least this spot breaks through the clutter.

A movie trailer that doesn't give it all away.

2010-05-13T13:14:00.000-07:00

Most trailers reveal too much, or give up all the movie's best lines.

Not this one.

Not since "Spinal Tap" have you seen a rockumentary this fun.

2010-05-11T09:35:00.000-07:00

Good music. Exotic locations. Rock star attitude.

Is it any wonder creative people keeping coming up with ideas as old as this one?

If HAL pissed you off in 2001, watch this.

2010-04-30T18:40:00.000-07:00

From McCann-Erickson, Madrid.

I guess they run 2 and-a-half minute commercials over there. This is better than some TV shows!

Sony scores.

2010-04-20T07:01:00.000-07:00

You can see this one coming a mile away, but nice production values and little kids actually playing soccer make this spot memorable.

The power of music

2010-04-15T06:31:00.000-07:00

Video trailers are like movie trailers, only harder to make interesting. The dark, moody soundtrack on this one matches the visuals perfectly. That's why it becomes so compelling to watch.

Once again, music is everything in advertising.

Are you fucking kidding me?

2010-04-12T16:38:00.000-07:00

Tiger's back. Talking to the gallery. Smiling occasionally. And looking real sincere in this insincere ad from Nike.

Watch quickly. They've already pulled it off of YouTube.

Hey, maybe the Mini really IS a chick car...

2010-04-07T09:51:00.000-07:00

Hmmmm. The ad also seems to feature Chris Farley and David Spade sorta lookalikes.

Well, that didn't take long...

2010-04-05T13:45:00.000-07:00

Chatroulette is the newest social media craze where you can take your chances and go online and get hooked up (via webcam) with...well, anyone in the world.

Didn't take long for marketers to crash the party. But in this case, as an April Fool's gag, it's exactly what marketers do best (and in this case, best they not do it more than a day!).

Kudos to Dr. Pepper for getting there first.

Southwest having fun at other airlines' expense

2010-03-29T09:14:00.000-07:00

Here's the latest in a series of commercials (others follow) where Southwest proclaims their love for bags (by not charging you for them). A fun concept, no doubt great for employee morale because it features real employees, relatively inexpensive to produce, and it hits the one true advantage Southwest has over the competition.

I mean, flying any airline these days is a drag. So why not fly the one that charges you less? Plus you'll avoid all the idiot travelers who try and cram as much in their carry-ons (and I use that word loosely) as they can. You people know who you are...

Anyway, smart advertising from a smart company.

GE gets a little too personal.

2010-03-22T11:29:00.000-07:00

The idea of electronic medical records that can be accessed by any physician is an idea that's long past due. It is the future of medicine and already being practiced by many hospital systems.

But in these "funny" commercials (the music is your cue) from GE, they disregard the feelings of the patient.

Seeing a doctor is a highly personal experience--not something most people want to share with residents in an academic medical setting, let alone a room full of doctors or a stadium crowd.

The "Stadium" spot is a little lighter, but still feels kinda creepy. Big Brother may not be watching, but apparently everyone else is.

(and why does the female doctor get stuck doing the cheerleading thing?? perhaps we're not quite as forward-thinking as we'd like to believe.)

And finally, the "Say Ahhh" spot quickly goes from cloying to annoying. You can see it (the song) coming a mile away, and it goes on for far, far too long.

Maybe the Cranky Ad Guy is being too cranky. These commercials are, without a doubt, some of the best "healthcare" ads out there. But amongst all those great production values and corporate chest-thumping, the human element is strangely lost.

The Muscle Milk hustle

2010-03-15T12:18:00.000-07:00

The trouble with sports tournaments is that you inevitably see the same commercials over and over.

If you watched any b-ball this weekend, no doubt you got a perplexing look at these commercials for Muscle Milk. I have to admit, the first few times I saw them was on a huge flat-screen TV with the sound off. Visually, they were impossible to ignore. Must have been the faux Super-8 (film) color treatment...

Hearing them with the announcer and the music didn't make them any better (the music tries too hard to be "humorous" even thought the copy is kind of funny). No, these spots are pure, politically incorrect eye-candy.

In other words, perfect for the playoffs...